Generative AI isn’t just making work more efficient, it’s redefining what work even means. The real winners won’t be those who automate the fastest, but those who learn how to use AI as a force multiplier for human creativity and decision-making

AI doesn’t generate profit just by existing—it needs high-leverage applications that drive real business impact. The companies winning with AI aren’t the ones making the biggest investments, but the ones focusing on where it actually moves the needle.